An organization’s mobility strategy does not live inside the business department or in the IT department; it encompasses the needs of both entities. Investing in mobile software solutions should consider total cost of ownership, as well as the total economic impact of the solution. The mobility strategy should include managing the devices and the applications on the devices.

Mobile application development and deployment requires planning. Organizations need to consider the following:

  • Decisions around which business processes to utilize mobile software solutions (e.g., enhancing customer interaction, optimizing sales, improving customer service, etc.)
  • The best development approach (custom, off the shelf or leveraging Mobile Enterprise Application Platforms)
  • Finding the right balance between breadth of platform support and application functionality